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Index card 024 - Blue is my favorite color
The Primary Colors by Alexander Theroux

“Blue. The word sings. You pout pronouncing it, form a kiss, moue slightly, blowing gracefully from the lips as if before candles on a birthday cake. (Is that why Rimbaud insists the color of the vowel o is blue?)”

Like many great art pieces, The Primary Colors by Alexander Theroux is a collection of ideas, situations, objects, and physical phenomena that share a condition: their color. And although the book is considered an essay, it’s one of the most surprising texts I’ve read in a long time. Due to the curated collection of information, The Primary Colors can be considered a work of art, a chant for beauty, and a fun walk through blue, red, and yellow. Alexander Theroux displays an exciting investigation made with academic rigor but with a fresh voice and lacking the pretension usually found at this level of work. Blue, the first essay, is an exciting journey through the never-ending shades of blue and a great read for anyone who has felt attracted to this color. Blue is only sixty pages long, less than 2 hrs, and suitable for all readers.

If you’re slowly falling for blue like me, don’t miss this book.


︎︎ Read The Primary Colors









A book can also exist as an autonomous and self-sufficient form, including perhaps a text that emphasizes that form, a text that is an organic part of that form: here begins the new art of making books. (Ulises Carrion)

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